Ashla Taylor Gets the Story Behind SuckerPunch Pickles | Crafted

A homemade pickle recipe. A bold name. And a family at the heart of it all.

In this episode of Crafted, presented by Renasant, host Ashla Taylor visits Sound Hollow in Franklin, Tennessee, to spend the day with SuckerPunch Pickles founder David van Alphen and lead investor Brian Schmucker.

David shares his unexpected journey from advertising and owning an art gallery to creating the pickle he couldn’t find on store shelves. Hear how a kitchen experiment became a growing business, why that signature sweet-and-spicy bite inspired the SuckerPunch name, and how Brian’s first order sparked a lasting partnership.

Plus, we explore the brand’s evolution into pickle pouches and pickle juice shots, and meet David’s son Jack, who brings plenty of personality to the conversation.

Crafted celebrates the people, passion, and persistence behind the brands you love.

Crafted is made possible by Renasant: https://www.renasantbank.com/

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