April 17, 2024

This Spice Company Flavoring Your World | Crafted

You might not know it, but you have probably tasted this company’s products before.

In Calera, Alabama, a century-old legacy of flavoring the world unfolds at A.C. Legg, a renowned spice company, featured in this episode of Crafted, presented by Renasant Bank. This behind-the-scenes glimpse into the story of A.C. Legg sheds light on the artistry and dedication that have defined this family-run business for generations.

Meet Jeff Pervis, the president of A.C. Legg, and his father Jim Pervis, the CEO, as they recount the company’s rich history. Founded on the exceptional recipe of Mr. Legg, a skilled butcher in downtown Birmingham, A.C. Legg rose to prominence in the early 1900s. This legacy, rooted in the art of crafting the finest pork sausage, became the cornerstone upon which A.C. Legg built its reputation, shaping the company’s identity.

A.C. Legg’s dedication to quality and authenticity is evident in their meticulous sourcing of spices from around the world. The unique character of their sage, processed in-house, showcases their commitment to flavor excellence. With a focus on service, quality, and consistency, A.C. Legg ensures that every product bearing their name reflects the unparalleled expertise that defines their legacy.

At the heart of A.C. Legg’s enduring success lies the invaluable relationships cultivated over generations. Jim Pervis emphasizes the importance of these connections, highlighting the role of people in the company’s evolution. A.C. Legg stands as a testament to the power of enduring relationships and the collaborative spirit of its dedicated team.

As A.C. Legg celebrates a remarkable century in business, the Pervis family reflects on their aspirations for the future. For Jim, the legacy lies in passing on the torch to the third generation, ensuring the company’s continuity. Jeff emphasizes the importance of positioning A.C. Legg for another century, whether in the hands of another family or the dedicated employees who have become an integral part of the A.C. Legg story.

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